Privacy Policy

Information We Collect

We collect information that you provide directly to us, including:

• Personal Information: Name, email address, phone number, mailing address
• Property Information: Property address, estimated home value, mortgage balance
• Financial Information: Information needed to evaluate your application and process your investment
• Identity Verification: Government-issued ID, Social Security number for verification purposes
• Communications: Records of your communications with us, including emails and phone calls

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Device information (browser type, operating system, device type)
• IP address and general location information
• Pages visited and time spent on our website
• Referring website or source
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

• Process your Home Equity Agreement application
• Verify your identity and property ownership
• Communicate with you about your application or investment
• Provide customer support and respond to inquiries
• Send you marketing communications (with your consent)
• Improve our website and services
• Comply with legal and regulatory requirements
• Prevent fraud and ensure security

Information Sharing

We may share your information with:

• Service Providers: Third parties who perform services on our behalf, such as appraisers, title companies, and payment processors
• Business Partners: Partners involved in originating or servicing your investment
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us permission to share your information

We do not sell your personal information to third parties for their marketing purposes.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure data storage, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate personal information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Opt-Out: Opt out of marketing communications at any time
• Do Not Sell: California residents have the right to opt out of the sale of personal information

To exercise these rights, please contact us using the information provided below.

Cookies and Tracking

We use cookies and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings, but disabling cookies may affect your ability to use certain features of our website.

Advertising and Conversion Measurement

We use advertising measurement tools from Meta Platforms, Inc. (Facebook and Instagram) — the Meta Pixel on this website and the Meta Conversions API from our servers — to understand which advertisements lead people to us and to measure whether our advertising works.

When you submit a form, we share a limited set of details with Meta so it can tell whether you are someone who saw one of our ads: your name, email address, phone number, and city, state, and postal code. These are irreversibly scrambled (hashed) on our servers before they are sent, so Meta receives a code rather than your actual details, and can only use it to check for a match against information it already holds.

We do not send Meta the financial information you provide. Your home’s value, the amount you owe on it, your estimated equity, and your credit range are never shared with Meta or any other advertising platform. We also report the fact that an enquiry or appointment happened, and an estimated value for our own measurement, but never the answers behind it.

You can limit how this information is used through your Meta ad preferences, through your browser or device settings, or by contacting us using the details below. Declining has no effect on your application or on the estimate we give you.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: